Neuroscientist Tali Sharot on Political Influence, Persuasion, and Donald Trump

Mike talks to Tali Sharot, director of the Affective Brain Lab and an Associate Professor of Cognitive Neuroscience in the department of Experimental Psychology at University College London. Dr. Sharot’s research integrates neuroscience, behavioral economics, and psychology to study how emotion influences people’s beliefs, decisions and social interactions. She’s the author of The Optimism Bias and, most recently, The Influential Mind: What the Brain Reveals About Our Power to Change Others.

Mike and Dr. Sharot discuss:

  • how some information is like sex and plum pie
  • why Donald Trump was so much more influential than his Republican presidential rivals
  • how our attempts to persuade others can actually boomerang on us, leaving them less persuaded than they were to start with
  • how to go from getting someone to agree with you to getting them to act
  • when crowds are wise and when they’re not
  • and lots more

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